Get to know us and we would love to get to know you
We love our clients. We love them to the points of bringing impact and value to them and their organisations.
Our team
Our team wasn't recruited—we chose each other. Founder Frederic MORALES didn't assemble us through traditional methods—we simply gravitated together as people who love having lunch together. People who work brilliantly, give generously, and stay endlessly curious. People who genuinely care about their clients.
We're a collection of minds who can tackle complex challenges on Monday morning and still make you laugh over coffee Wednesday afternoon. We're experts who remember your children's names and ask about your recent vacation. We believe great work happens when you genuinely enjoy each other's company.
No corporate robots here—just authentic humans who happen to be exceptional at what they do. As Frederic says, "We found each other naturally—like the best conversations over a long lunch that you never want to end."
About Frederic MORALES
Frederic combines 20 years of experience transforming performance in prestigious organizations including Van Cleef & Arpels, CHANEL, LVMH Group, and Boston Consulting Group. In other words, he's helped the best get even better.
Academic Credentials:
McGill University: Psychology and Neuroscience (where he learned how the human mind actually works)
ESCP Business School: Business Administration (where he learned how business is supposed to work)
INSEAD: Strategy & Finance (where he learned how to make them work together)
A Professor at Sciences Po and Institut Français de la Mode, and guest lecturer in many others such as HEC Paris MBA Alumni, Saudi Entertainment Academy, Frederic delivers advanced human capability development programs that combine scientific rigor with practical application. Because theory without practice is just an interesting conversation.
Annabelle ROBERTS
Entrepreneur, International Expert Coach in Communication, Resilience, and Leadership
Annabelle Roberts is a renowned expert in public speaking, resilience, and leadership development.
Before joining DuenDe, she founded one of France’s most successful firms in public speaking training Present Perfect and wrote a best-selling book on how to cultivate resilience (Rejection Theory).
She has brought to their full potential global leaders across 5 continents including the Gulf region where she spent part of her childhood. From C-suite in all industries to Olympic gold-medal athletes, four-star generals, and even members of a royal family—she has helping them craft powerful speeches and develop a commanding stage presence. As a visiting lecturer at Science- Po Paris and INSEAD, Annabelle also works to equip the next generation of leaders with essential soft skills in communications.
At DuenDe she works with individuals and organizations to help them communicate with clarity and influence, especially in the luxury sector. Her biggest clients include companies operating globally: L’Oréal, Maison Margiella, Thales, and Louis Vuitton.
Alexandra SARLIEVE
Entrepreneur, Business Strategist & Operations Expert
Alexandra Sarlieve is a seasoned business strategist with a track record of building and optimizing training companies for the past 20 years across many countries. After earning her business degree in the United States at University of XX, she went on to launch and manage several successful ventures in the US and France, bringing a sharp eye for strategy, profitability, and competitive positioning.
With experience working for world-renowned brands such as CHANEL, Dior, and Club Med, Alexandra has developed a reputation for executing high-level training programs with unmatched excellence and precision. Her expertise lies in ensuring seamless operations within intercultural contexts (mostly Asia, GCC, Europe and North America), managing teams of international trainers, and upholding the level of quality that clients expect from DuenDe.
If Annabelle and her team of trainers are the ones delivering training, Alexandra is ensuring every detail is flawlessly executed. Her meticulous approach and ability to oversee complex logistics and optimise pedagogy, make her an invaluable asset to organizations looking to drive efficiency, engagement, and long-term success through soft-skills training.
